The goal for our client was to create a space within a larger festival setting to introduce their new product and promote their brand to the public. The first floor consisted of engagement marketing at its best for the general public to become familiar with the company’s latest launch. An exterior set of steps gave access to the second level which was reserved for existing members of the company’s product. These “VIP” guests could utilize the second floor which provided an interior space as well as a covered exterior space to catch a bird’s eye view of the festival happenings around them. Both levels were floored and a combination of vinyl and glass walls enclosed the majority of the structure.