The goal for our client was to create a space within a larger festival setting to introduce their new product and promote their brand to the public. The first floor consisted of engagement marketing at its best for the general public to become familiar with the company’s latest launch. The second level was reserved for existing members of the company’s product who were treated as VIP guests to the event. The second level provided an interior space as well as a covered exterior space for guests to catch a bird’s eye view of the festival happening around them.
