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DiGiorno Super Bowl XLV Promotion

HomeEvent PortfolioDiGiorno Super Bowl XLV Promotion
HomeEvent PortfolioDiGiorno Super Bowl XLV Promotion

about project

We set up a tent in Pittsburgh’s Station Square for a DiGiorno pizza promotional event during Super Bowl XLV. The tent was customized with the DiGiorno logo and messaging.

case study

When the Pittsburgh Steelers battled the Green Bay Packers in Super Bowl XLV, DiGiorno decided to get in on the fun and created the High Five Challenge, a promotional event held in both cities. US Event Structures provided the tent for the Pittsburgh event, which aimed to break the Guinness World Record and orchestrate over 1,700 simultaneous high fives. 

The event tent featured flooring, doors and sides that were customized with the DiGiorno logo and messaging. The time frame for installation and removal was tight, limited to three days for the entire project.

Did they break the record?  Unfortunately, they did not but, there were still 1,300 high fives and plenty of free pizza to be had.  We’ll high-five to that.

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